The cut-throat mobile platform war rages on in full fury as different platform vie for a bigger share of pie of mobile user segment. If we would’ve done a deep dive a few years earlier, it was a clear distinction of iOS and Android vs. rest of the platforms. But with massive shift in customer expectations and massive marketing and advertising done by other mobile platform providers have made the overall mobile platform ecosystem pretty fragmented. One such smartphone platform that has literally galloped ahead in the smartphone platform race is the Windows platform backed by the technology colossus – Microsoft.
Windows vs. iOS and Android – how do the numbers stack up?
The recent Kantar WorldPanel ComTech report that analyses US mobile phone market
1. Overall market share
The Kantar report shows how the overall smartphone market is split by the different mobile operating systems. While Android continues to lead the market with 51.7% market share, iOS too occupies a good chunk of the US smartphone platform markets with 41.4% of the smartphone users on the Apple’s proprietary iOS platform. However Windows mobile OS is slowly but surely making its presence felt by grabbing an impressive 5.6% share of the US mobile platform market. The other platforms made up for the remaining 1.3% of the market.
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2. Year on year growth Feb-Apr 2012 vs. Feb–Apr 2013
A look at the year on year projections shows how the increase has happened and whose performance has shown acceleration. Android market share changed from 50.3% in Feb–Apr 2012 to 51.7% in Feb–Apr 2013 depicting a measly 2.8% growth. iOS has achieved a growth of 5.9% in the same period. However what’s astonishing is the growth achieved by Windows in the same period. From a share of 3.8%, it has jumped to 5.6%, a remarkable growth of 47.4%. While many might argue that the overall market share is less owing to which the smallest shift translates to a large increase, nothing can take away the fact that Windows has been on an upward trajectory over the last one year or so.
A profile overview of who’s moving to the Windows platform from other smartphone platforms.
Interestingly, the increase in Windows share means people are transitioning to Windows majorly from Android phones and who upgraded from feature phones. Almost 65% of the users who moved to the Windows Mobile platform came from these two former types of phones. The study shows 23% of former Android users making up for the increase in Windows market share in US. The obvious reason for the shift is that Android users have been exposed to some astonishing user experience features on Widows phone which has attracted them enough to ditch their Android smartphone and opt for a Windows phone instead.
Let us have a look at how the Windows mobile platform offers a better mobile experience to users.
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Benefits of Windows over Android:
1. Uniform interface – What is common between Android on Samsung, Android on HTC and Android on Motorola? Well, nothing. The massive difference in device software integration with the device has been a pain area for Android users for quite some time now. With Windows, the user interface is going to be the same irrespective of which device manufactures your smartphone.
2. Power of better apps – Android is universally regarded as having some of the best as well as some of the crappiest apps in the Google PlayStore. Owing to its open source nature, you might have to sift through a wave of low grade apps to find one that truly worth downloading. The situation is much better with Windows app store. Many of the games and lifestyle apps had a polished look and feel to it, which couldn’t be found on Android apps.
3. Tile features – The Windows mobile features the amazing new tile system that works wonderfully well if you are willing to get over the learning the new functionality. While it is a fact that these tiles help organize audio-visuals, daily tasks and have a better search option, some also go on to add that the tile system looks cooler than the present arrangement of icons on other mobile operating systems.
Windows platform does seem to have pulled up its socks to snatch market share from Android and things do look positive for Windows in the days to come.