So we have something worth to read for bloggers and website owners who are willing to get most ROI from their online business. I found blogs are the best platforms, when it comes to sharing ideas, creations and information on web. You may have mastered the art of creating an effective desktop website or blog but is your website/blog is mobile optimized? We all know the fact “This era is smartphone centric era, everyone prefer to use smartphone, that too not for making calls and messages but to read, learn and shop.
A well optimized mobile website/blog can get more engagements drastically. – By Unknown
On daily basis, I visit around 50 websites through smartphone and desktop. I have seen hundreds of blogs that are too catchy and pretty with loads of visuals on their desktop site but when it comes to opening the same blog on a phone, it takes years to load. That’s just because of the absence of a mobile website optimization.
There’s absolutely no doubt in the fact that the use of smartphones is increasing day by day and it will increase day after day. In the coming time people will access you through their phones rather than switching onto desktop every now and then. So, make the most out of this opportunity by serving a well optimized mobile website to your readers & shoppers. With this post we are here to help you in creating a mobile friendly website/blog. Below are 5 Do’s and Don’ts for an effective mobile website.
#1. Keep it Simple and Worthy.
Most of the time people who visit your website do not care much about how artistic your website is. They are in need of some information. And if they find it easily on your website or blog, they will visit you again. It’s as simple as that.
Do – To start with, let your mobile site be simple. Do whatever it takes to deliver the information to the audience or visitor faster. Also help them find the content they are looking for without much fuss.
Don’t – Stay away from indulging your readers into ‘surveys’ on mobile website. Do not entangle your viewer into the long list of categories; instead keeping top rated or most viewed articles on the top will be a good alternative.
#2. Less photos on your mobile website.
We all know, pictures and visuals deliver content very effectively to the readers but when we talk about delivering content through mobile website, the same concept has to be revised. Use Images compressional tools to compress images sizes.
Do – Limit yourself from using too many unnecessary images. For simple yet more engaging mobile website try to use images where they are really needed.
Don’t – Let’s be practical. Why would I navigate through a mobile blog which takes so much of time and data to open up? And that’s the similar with most of the viewers. Therefore, do not rely heavily on delivering the content through pictures as they would only slow the things down and which will lead to an increase in traffic bounce rate. In short – Avoid excess use of images.
#3. A minimal design website that works on multiple handsets will do.
For effective mobile site, you need to understand how important a minimal design can be instead of an aesthetic or glamorous look.
Do – A minimal design to go with will ensure that user find it convenient to browse through different content on your website. Along with minimal design, you also need to make sure that your mobile website runs perfect across multiple handsets regardless of it being an iOS, Android or even Windows.
Don’t – Never ever design a site that is confined to only few handsets. Remember, not all your viewers own an iPhone or latest Android OS. Some of them might have a Nokia with them.
#4. Feedback should always be welcomed.
Feedback and reviews are integral part of any venture to be a successful. Feedbacks on your blog or website from the audience, can play an important role in optimization of your mobile blog/website.
Do – Design and assign a dedicated space on your mobile website for Feedback purpose. Send them mails in a while seeking their feedback on your blog. And when you hear any advice or complaint, act wisely.
Don’t – “Asking viewers for their valuable feedback” and “annoying them by sending too many mails”, are two different things. And thus for a successful mobile blog avoid the latter option.
#5. Learn from the Pros.
By pros we mean some of the Great mobile websites seen on web. Huff post is the perfect example of mobile optimized website, which has kept their design to minimal level, quickly opens up on your phones.
Similarly, e-commerce sites like Everlane, Zady and ebay are too easy to browse and look for different items.
Above mentioned websites attract a good number of audiences on their mobile site just because they have kept their approach simple and informative.
Do – Visit mobile websites of your niche Competitors.
Don’t – Don’t compare your blog design with E-commerce shopping websites.
Some good references regarding mobile optimization of websites –