Mobile marketing is here, and it isn’t going anywhere. The modern business industry is governed by professionals capable of setting trends, and modern marketers are taking advantage of the world’s best strategies.
Certainly, any mobile impact worth the consumer’s time is well-planned and well-executed. Currently, mobile advertisement revenue is surpassing desktop advertisement revenue. Over 7.55 billion mobile connections exist—3.47 billion of these are unique subscribers. The game has changed, and decision makers are taking note. If you haven’t yet, you should adopt a mobile marketing strategy—and for several reasons:
Reason One: Direct Relationships are Flourishing
Sure, consumer relationships govern marketing, but the smartphone’s impact has totally rewritten the marketing approach. While youngsters and adults are still acclimating to the smartphone-driven world, 50.8 percent of the entire world is still utilizing mobile access. Additionally, Pew Research Center reveals:
- 90 percent of Americans own a cellular device.
- 64 percent of Americans own a smartphone.
- Mobile conversion rates are surpassing desktop conversion rates.
Conversion rates are a marketer’s bread and butter. They drive business. Direct relationships, assisted by SMS campaigns and the “always connected” mentality, are governing the world’s emergent strategies.
Reason Two: Mobile Apps
Mobile apps have become the market’s biggest asset. Smartphones and tablets alike offer entertaining, intuitive material. Currently, mobile users spend about 89 percent of their monthly media time on mobile apps. An estimated 50 billion apps back in 2013, alone, drives the race to mobile marketing.
Mobile apps offer cross-channel capabilities. They deliver consumers from website to email lists. They also offer great analytic measurement potential.
Reason Three: Mobile CTAs work
A mobile-based call-to-action is incredibly impactful. Marketers are implementing “push to act” buttons via mobile platforms, and they’re using both apps and mobile sites to enhance CTA size, color and placement. A CTA, when in finger’s reach of the consumer, tends to work well. Where click-through and retention are viewed, mobile-based CTAs dominate current business strategies.
A proper CTA also prompts pre-orders, emails and SMS sign-ups. CTAs viewed over a smartphone’s interface can be accessed in mere seconds, driving consumer relationships and business action.
Reason Four: Mobile’s Urgency Drives Responses
Smartphones are urgent. Mobile marketing goals aren’t only for public relations, and they’re incredibly successful for quick action, quick feedback and quick purchases. Instant access, alone, is an indispensable amenity. Consumers capable of contacting brand professionals quickly tend to further promote said brand themselves.
Instant store locaters, store hour look-ups and quick-access shopping carts, too, dominate modern marketing. Businesses are implementing urgent response prompts to speed up the consumer’s path-to-purchase. They’re using the smartphone’s naturally zippy layout to benefit consumers.
Reason Five: SMS Marketing Carries a High Open Rate
SMS marketing’s uses extend far beyond its quick response times. As of 2014, SMS marketing has achieved success from a wealth of statistics:
- 98 percent of all SMS messages are opened.
- SMS messages are opened within 90 seconds.
- 75 percent of mobile owners enjoy SMS-based offers.
SMS marketing, likely, will drive future marketing efforts. Texting is the smartphone’s most accessed feature, and geo-specific offers, instant coupons and store information are all “text friendly.” As the mobile marketing world evolves, SMS-based plans will emerge, reinvigorating old strategies while opening new avenues.
Companies capable of embracing mobile marketing will have an advantage. Moreover, distinct opportunities exist as augmented reality becomes a forefront investment. While location-based services are incredibly popular, constant access will take over as the smartphone’s greatest boon.
Mobile marketers have already created new, powerful plans. As SMS, email, web and app-based marketing plans evolve, the industry’s bar will be raised. Are you ready?
Author Biography – Sophorn Chhay – Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members.