As someone who’s branching out into digital marketing, you’re going to want your own website. Whether it’s a blog, a personal site, or a site to sell your merchandise on, your website is going to be what connects you to your potential audience.
Take a look here to check out the latest tips and tricks industry professionals are using to make their own websites pop, since an eye-catching site is a site that’s going to garner a lot of traffic, and that’s exactly what you want!
Keep Your Site Simple
Many beginning designers make the mistake of having a busy, bustling website that’s crammed with information, graphics, and features that draw the eye all over the screen. In reality, less is more when it comes to web design. You want something sleek, simple, and pleasing to the eye. It’s been shown that customers vastly improve websites that are designed with a simplistic or even minimalistic aesthetic. It’s important to get across all of the information that your customers need, of course. However, you can certainly design your site in a way that minimizes the visual clutter and keeps things easy to understand.
Practice Good Placement
Your site should be well-organized. Even simplicity can’t save a site that’s hard to navigate, after all. It’s said that you lose a percentage of your customers every time they need to click on an additional link to get to your products, so try to have everything out in the open in very visible locations. Add guides to draw the eye to your products, if necessary. Make sure that you strike a balance between eye-catching and simple. As always, avoid visual clutter. That only makes it harder for a customer to find what you’re trying to share!
Lean On Strong Graphic Design
A website is a visual medium, which means that the graphic design components are going to be of utmost importance. If you splurge in any area of building your website, it should be to have the visual design components created or double-checked by a graphic designer. Of course, if you have graphic design experience of your own, now would be the perfect time to use it. Treat your website like a magazine would be treated, and make it as appealing to the eye as possible without sacrificing readability or ease of use.
Build Your Own Site
With a modern day website builder, there isn’t any need for you to spend major bucks hiring a professional to put your site together. These builders are made to make things easy for you while also giving you a polished and tidy final product. Users who are a little more advanced can even tweak the base designs that many builders provide you with, allowing you to have more control over the look of the site. Because you build the website yourself, you also have complete control over it. This can come in handy if you ever decide you need to overhaul things, or want to change up your site’s look.
Have A Good User Interface
A good user interface, or UI, can make or break your entire online presence. There’s nothing customers will complain about faster than a UI that constantly breaks, glitches, or causes the user problems. Dedicate the appropriate amount of time to making sure that your site runs smoothly on many different platforms. Don’t forget about mobile platforms, either! In order to create a seamless experience for as many users as possible, your UI should work smoothly no matter where someone is checking your site from.
If you’re looking to increase your website’s traffic, then give some of these tips a try. You might be surprised to find how effective they are!