Voltas has just very recently been in the news with the launch of their new brand known as Voltas Beko. This brand is a partnership between Voltas, as well as Arçelik, which are both great home appliance companies. The new company Voltbek Home Appliances, an equal partnership joint venture, has now come up with a huge variety of home appliances such as washing machines, ovens, dishwashers, microwave, refrigerator etc., which are brilliantly designed and of great quality.
Let’s talk a bit about both the partnering companies.
Voltas was founded in 1954, and offers amazing quality home appliances, and not only that but it also offers cooling and engineering solutions across electro-mechanical projects, water-management and treatment and is present in electrification, textiles as well as mining and construction equipment’s industry. This company is amongst the top 10 companies in the Tata group, with air conditioners being its forte.
Arçelik has been founded in 1955, and it deals with durable consumer goods with production facilities in 7 countries. This amazing company with its 11 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Dawlance and Altus) has expanded worldwide, and is now serving its products as well as its services in approximately 150 countries.
Volbek has its expansion plan in mind and goes by the tag-line of ‘partners of everyday happiness’. This new brand hopes to impress its customers with innovative products, and they would do this by leveraging Voltas’s brand and distribution strength in addition to Arçelik’s global expertise in product development. The launch event just happened recently and let’s tell you a brief about it.
Pradeep Bakshi is the managing Director of Voltas and he was heard quoting that Voltas Beko has been built on the same principal as Voltas, and like them we would always be placing customer centricity as the core of our offerings. Together with Arçelik, Voltas Beko can be aimed to be the market leader in a few years.
And on the other hand, HakanBulgurlu, CEO, Arçelik has said that the strong brand equity of Voltas with Beko’s innovative approach has the power to make a difference in this space. They now hope that Voltas Beko products will become an integral part of every Indian household.”
Stating some stats related to the consumer durable market, there can be a 12 percent growth every year. And since, during the last 10 years, the Indian major domestic appliances market grew by nearly 9 percent, thus there is a lot of scope for Voltas Beko to do well.
Let’s talk about its range of appliances:
The Neofrost Dual Cooling Technology is new and maintains the same temperature throughout the refrigerator. Apart from this, its StoreFresh+ technology also ensures the 30 day freshness for its fruits and vegetables. The Active Fresh Blue Light Technology helps keeping food fresh and stimulates the natural lighting condition. Lastly, its Pro Smart Inverter compressor is a new addition for smart homes.
- Washing Machines
This great equipment by Voltas Beko has a Stain Expert Function to fight with 26 types of stains, plus a Gentle Wave Technology that fights dirt without harming your clothes. Not only that, but its Auto Dosing Feature determines the exact amount of required fabric softener as well as liquid detergent. It even has an Air Therapy Feature which helps avoid humidity and creasing.
The range of dishwasher comes with Aqua Flex as well as Aqua Intense Technology. And because of the innovative technologies your dishes get intense water pressure to assure maximum cleanliness, plus a gentle wash for your dishes.
- Ovens and Microwaves
Lastly, the microwave has an auto cooking as well as an auto defrosting system to retain the nutrition as well as freshness of your food.
Also Read –